The Secret to Flavorful Cooking

The difference between a bland meal and an amazing one often comes down to seasoning. Understanding herbs and spices transforms everyday cooking into something special.

Herbs vs. Spices

Herbs come from the leafy parts of plants (basil, cilantro, thyme).
Spices come from other parts: seeds, bark, roots, or dried fruits (cinnamon, cumin, pepper).

Essential Herbs

Basil

Profile: Sweet, slightly peppery
Best with: Tomatoes, mozzarella, pasta, Thai dishes
Tip: Add fresh basil at the end; heat diminishes flavor

Cilantro

Profile: Bright, citrusy (some taste soap—it's genetic!)
Best with: Mexican, Asian, and Indian cuisines
Tip: Stems are flavorful too; chop and use them

Rosemary

Profile: Pine-like, assertive
Best with: Lamb, potatoes, bread, roasted vegetables
Tip: Chop finely or use whole sprigs (remove before serving)

Thyme

Profile: Earthy, subtle
Best with: Poultry, soups, roasted vegetables
Tip: Fresh leaves strip easily from stems

Parsley

Profile: Fresh, slightly peppery
Best with: Almost everything; brightens dishes
Tip: Flat-leaf has more flavor than curly

Mint

Profile: Cool, refreshing
Best with: Lamb, salads, desserts, drinks
Tip: Pairs surprisingly well with savory dishes

Essential Spices

Cumin

Profile: Earthy, warm, slightly nutty
Best with: Mexican, Indian, Middle Eastern cuisines
Tip: Toast whole seeds before grinding for more flavor

Paprika

Profile: Sweet or smoked, mild heat
Best with: Hungarian dishes, eggs, roasted potatoes
Tip: Smoked paprika adds depth to vegetarian dishes

Cinnamon

Profile: Warm, sweet, aromatic
Best with: Baked goods, curries, Moroccan dishes
Tip: A pinch in chili or tomato sauce adds depth

Cayenne

Profile: Pure heat with little flavor
Best with: Anything that needs spice
Tip: Start small—you can always add more

Turmeric

Profile: Earthy, slightly bitter, vibrant yellow
Best with: Curries, rice, roasted vegetables
Tip: Needs fat to be absorbed; always pair with black pepper

Ginger

Profile: Warm, pungent, slightly sweet
Best with: Asian cuisines, baked goods, tea
Tip: Fresh and dried are not interchangeable

When to Add Seasonings

• Dried herbs and spices: Early in cooking to bloom in fat
• Fresh herbs: At the end to preserve brightness
• Salt: Throughout cooking, adjusting as you go
• Acid (lemon, vinegar): At the end to brighten

Storage Tips

• Store in airtight containers away from heat and light
• Ground spices lose potency after 6-12 months
• Whole spices last 2-3 years
• Fresh herbs keep in water like flowers, or wrapped in damp paper towels

Building Your Spice Collection

Start with basics: salt, pepper, garlic powder, cumin, paprika, Italian seasoning, and cinnamon. Add others as recipes require.

When you find a recipe Reel that looks amazing, save it and use ReelToMeal to extract it. Then check what spices it calls for—that's your shopping list for expansion.